Introduction to Customer Segmentation in Python

In this tutorial, you’re going to learn how to implement customer segmentation using RFM(Recency, Frequency, Monetary) analysis from scratch in Python.

Photo by Roberto Carlos Roman on Unsplash

In the Retail sector, the various chain of hypermarkets generating an exceptionally large amount of data. This data is generated on a daily basis across the stores. This large database of customer transactions needs to analyze for…